What is marketing consultancy:
Marketing consulting is defined as a set of consultations related to the market, product, and customers, through which the best marketing methods for the product are reached, which leads to an increase in the company’s profits.
Marketing consultancy is one of the most important and prominent tools that are used in our time in order to increase the success of companies, and every company must have a marketing consultant capable of advancing and developing the company, through studying the market, meeting the desires of customers, knowing competitors, and the ability to develop the company’s products to exceed Competitors, and marketing advice is one of the most important things that must be done by the owners of companies, in order to build their companies on well-studied and correct foundations, and each of these companies must have a marketing consultant who is able to provide useful information to the company on an ongoing basis, and is able to advance it The Internet has helped in the emergence of a large group of marketing consulting companies, which provide a large number of information to companies, and help them study the labor market, in order for the company to work perfectly and successfully. The most important and prominent of these services.
What services do marketing consulting firms provide:
- Preparing a marketing and financial feasibility study for projects: This service is one of the most important and prominent services provided by marketing consulting companies, as these companies conduct a study in preparing financial studies and carry out an economic and financial feasibility that shows the company the total cost of the project and the expected profits from it.
- Evaluation of projects and investment opportunities: This service is also one of the most important and prominent services provided by marketing consulting companies, as these companies study the investment opportunities in front of the company and look for the best ways to exploit them.
- Corporate performance evaluation: It is a distinguished service through which the company evaluates the performance of its subsidiaries, through the presence of a specialized team in this field.
- Preparing studies and field research: This service is one of the most important and prominent services provided by marketing consulting companies, where companies will provide studies and field research in the company’s field of work, and thus help project owners to make decisions.
- Study of competitors: It is a distinguished service of marketing consultancy offices, where these companies study competitors in the market, and identify their strengths and weaknesses, in order to be able to outperform them.
- Measuring customer satisfaction: It is a distinguished service provided by consulting services companies, as these companies conduct a study on the public’s opinion of the products they offer, and what are the positive and negative points in the products.
- Develop plans to develop the company’s work: It is one of the services of consulting services companies, as these companies develop plans that contribute to the development of work in the company and push the direction of work in it forward.
- Providing companies with qualified employees: Marketing consulting companies have a number of employees that they train on an ongoing basis in order to benefit from them in helping companies and providing them with competent employees.
- Activating e-marketing: Marketing consulting companies activate e-marketing for the company’s website and make it active on all social networking sites.
- Preparing opinion polls: It is an important and distinctive service provided by marketing consulting services companies, as these companies prepare opinion polls that help the company to know the opinion of its customers in it.
What is a management consulting and why is it important?
Management consulting is to help organizations improve their performance, primarily by analyzing problems and developing plans to improve existing organizations. Government institutions and private sector companies need the services of management consultants for a number of reasons, including acquiring new experiences from outside the system and accessing the expertise of specialized consultants. Through finding solutions to existing problems, ending with developing reality and building successful future strategies, management consulting services start from adopting the professional experience of its consultants to work to create “best practices”, and management consulting companies also provide assistance in managing organizational change, developing skills and training, implementing technology, and developing strategies. or improve operational services. Consulting services rely on expert advisors and professionals with expertise in certain fields. The external consulting service is done by agreeing with the beneficiary on the topics on which the consultants will provide their advice, which may arrive as advice, recommendations, studies or ideas that depend on the use of reports and graphic presentations often, and the consultant may develop customized programs or other products for the client. Depending on the nature of the advisory services and the wishes of the client, advice from the advisor may be disseminated, by way of an online report or presentation, or the advice and destination of the advisory may be kept confidential, provided only to senior executives of the beneficiary organization
A specialist advisor Peter Block defines (adviser) as “a person who has influence over an individual, group, or organization, but does not have direct authority to implement changes.” This is compared to a substitute manager who is someone who “acts on behalf of or in place of a manager”. The main difference is that the consultant never makes decisions for the individual or the group, while the CEO makes the decisions
